White Castle Set To Launch Dairy-Free Cheese To Complement Its Impossible Slider
Brace yourselves because White Castle has unveiled amazing news! White Castle announced that they will soon become the very first fast-food hamburger chain in the U.S. to offer a dairy-free alternative to cheddar cheese. The dairy-free cheese will accompany the Impossible Slider which features a plant-based patty from Impossible Foods and is set to launch on March 1, 2020, in restaurants located in New Jersey and New York City. White Castle guests will also have the option to order the dairy-free cheddar on any slider of their choice. This new offering is great for those who follow a vegan diet, have a dairy allergy or intolerance, or enjoy trying something new.
“Our Impossible Slider was an instant Craver favorite, but it’s about to get a new dimension with the introduction of dairy-free cheddar,” said Jamie Richardson, vice president of White Castle. “We are excited to bring this new non-dairy, vegan item to Cravers in the New York and New Jersey areas with the hope of taking it to other markets in the future.”
White Castle launched the Impossible Slider as a test item back in April 2018 and the test was such a success that they unveiled it as a permanent menu item just five months later. The Impossible Slider features a protein-packed plant-based patty that tastes and sizzles like real beef. The fast-food hamburger chain has been dedicated to growing its plant-based menu for years and even updated its bun recipe to accommodate vegan dietary restrictions! This just means even more guests can join in on the fun.
“We’re committed to innovation, and we’re always looking for ways to do things better and make things better for our loyal customers,” Richardson said. “It’s exciting to be the fast-food restaurant that’s leading the trend in providing plant-based options for consumers.”
https://www.whitecastle.com/ Source: White Castle